Social Media

I've been doing a lot of crocheting lately and began to feel that I needed to shift back to some marketing and computer work.  I've had some Google ads running to increase exposure (it's been costing about $1.50 a day) and a coupon code for Ravelry (HOLDAY, use by 12/15/10 :-), but an article in Entrepreneur magazine has me thinking more about how to leverage social media (I haven't gotten all the way through it yet, so I'll be posting more when I learn more).  Again, the issue seems to be time.  I love interacting on Facebook and Ravelry, joining groups and forums (fora?), but it can be time consuming, and I'm hoping to pick up some efficiency tips.  Seems like one of the keys might be making use of the new directories and consolidators that are popping up.  Also, I came across a free template for a Social Media News Release that provides a way to pull together all of your information --  http://www.shiftcomm.com/downloads/smprtemplate.pdf

Of course, now I need to do something that's worth having a news release about!  Oh, which reminds me, I thought I had this great idea for a book on all the different crochet techniques, and sure enough, there's one coming out at the end of December.  But, hey, I could still do my own version...