Start With Why

I attended the best author reading yesterday.  Simon Sinek spoke about his book "Start With Why, How Great Leaders Inspire Everyone to take Action."  Again, he was easy on the eyes :-) but his message truly is so important.  I've talked here about vision and how to formulate your own message, but really, the first step is to ask yourself "why?"  Why do you get up everyday?  Why do you love certain things?  Hard to articulate, right?!  That's because the why of our lives often comes from gut feelings and visceral reactions, which can be so hard to put into words.  But that's exactly what Mr. Sinek tries to do.  By giving examples of people and companies who are successful because they are able to capture and communicate their whys, Mr. Sinek helps articulate the true meaning behind business buzz phrases like "find your passion" and "being an authentic leader."  Definitely worth picking up.