No, not the whale! It's the means by which one can create an ebook for Kindle. Since I just went through this process for 101 Crochet Tips, I wanted to share.
Now, first step -- get over your fear of the computer and html :-) It's really not that hard, especially when a wonderful person posts everything you'll need. Helen Hanson has a blog on which she very methodically has laid out each step to take. She really makes it fun and is very responsive when you have a comment or question. I carefully followed each step she suggested, and it worked! A bit of advice -- be really precise in how you name files and insert the code because just one letter out of whack, and it will not work.
I'm realizing that I haven't posted my musings on running a small business in a while, and I know that, frankly, that's what some of you are more interested in than the crochet. So, keep a look out for such postings soon. I feel like I'm still figuring out this blogging thing ;-)